Sorry, Bron. “Taco Tuesday” Not Yours to Trademark.
I’ve got to be honest. When I first heard that Los Angeles Laker LeBron James was trying to trademark the term “Taco Tuesday,” I had to roll my eyes a few times. I realize...
Category: Trademark
Activision/Humvee Trademark Suit
What is a war video game without a realistic war environment? That is the question that Activision has asked in its successful defense against a trademark enforcement claim from AM General, the manufacturer of...
Click This Link To Link to Begin Your Adventure
Kevin Qiao is a J.D. Candidate, 2021 at the NYU School of Law. On December 28, 2018, Netflix released Black Mirror: Bandersnatch, a relatively unique interactive film that gave viewers the ability to make...
Pretty in Millennial Pink: Glossier’s Battle to Protect its Signature Pink Pouch
Kiana Robinson is a J.D. Candidate, 2021 at NYU School of Law. In the beauty and fashion world, color trends regularly come and go, and as soon as one color becomes “in,” it’s already...
Trademarks in the Entertainment Industry
Anastasiya Kryukova is a J.D. candidate, 2021 at NYU School of Law. Celebrities have been making use of the protections that trademark law offers for many decades now. In the 1980s, Madonna became one...
IP Issues Under the Coronavirus: Framing the Relevant Issues and Questions
Siyu Yan is an L.L.M. candidate, 2020 at NYU School of Law. Since the beginning of 2020, we have experienced an outbreak of Coronavirus around the world. Some regions or countries have recovered from...
Booking.com: A Potential Run-Around to Trademark Law’s Decision Not to Allow Protection of Generic Terms
Francesca Masella is a J.D. candidate, 2021 at NYU School of Law. Trademark law serves to protect against consumer confusion as to the source of a product. It does so by granting producers the...
Counterfeit NBA Merchandise: How do we curb the black market?
Zachary Landow is a J.D. candidate, 2021, at NYU School of Law. On September 11, 2019, a routine cargo inspection at Los Angeles International Airport (LAX) led to the discovery of 28 counterfeit NBA...
Tech Giants Fighting Fraud
Anastasiya Kryukova is a J.D. Candidate, 2021 at NYU School of Law. With the growth of the internet and the increasing prevalence of online shoppers, platforms such as Amazon, eBay, and Alibaba have become...
Has Adidas Lost its Stripes? The Battle to Protect the Adidas Three-Stripe Mark
Kiana Robinson is a J.D. Candidate, 2021 at NYU School of Law. The sportswear and athletic footwear company Adidas has been having quite a busy year defending the three-stripe mark in American and European...
