Copyright Protection Of Designs Incorporated In Apparels And Uncertainty In The Law?

Case Analysis: Varsity Brands, Inc. V. Star Athletica, LLC Facts Varsity Brands Inc., a manufacturer of cheerleading uniforms, brought an action against Star Athletica, LLC, alleging infringement of its copyrighted uniform designs.Regarding thecopyright infringement claims raised by Varsity Brands, the district court concluded that Varsity’s designs were not copyrightable because the graphic elements were not ‘physically or conceptually separable’ from the ‘utilitarian function’ of the cheerleading uniform because the “colors, stripes, chevrons, and.. Read More

Native Advertising: The Blurred Lines between Sponsored and Non-Sponsored Content and the FTC’s Response

In the modern age of social media, companies have increasingly begun to turn to native advertising to promote their products and services. Native advertising is a form of marketing in which an advertisement resembles the form and function of the media platform on which it appears. The goal of native advertising is for a paid advertisement to blend in with the regular content that is usually featured on the platform. Examples of native.. Read More